If ranking for top 10 positions isn’t hard enough Google still trips us up
Getting the space above the fold in organic search is getting harder and harder all the time
It’s not just important to get the in the top 3 instead of just the top 10 anymore to get those Click Thru’s from visitors
Google has increasingly stolen the above the fold real estate time after time
Now rich answers is another item to content with
“According to a study by Stone Temple Consulting, Google returns rich answers to 35% of search queries these days. This is a 38% increase over the past 6 months, and we are clearly in for some further growth. ”
“According to Eric Enge of Stone Temple Consulting, for 75% of rich answers Google uses external data and includes a link to its source. ”
This spells either doom or opportunity, the analogy of the half filled glass
The best thing is try to get featured in Google’s Rich Answers
This will take any non authority site to an increase of 2x’s more clicks than non rich answer organic search lists by what the study finds
Again you will not find any of this in any SEO Keyword Tool out there today including any SEO course promoting how to get to the top 10 of Google
If any shiny new object your about to buy relies heavily on the Google Keyword Tool or even mentions search counts
Run the other way your being fed old information the will surely have you fail and frustrated in your efforts to the top of Google Search
Till Next Time
Ed Chiasson