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Introduction: The Game Has Changed, Quietly If you’re still obsessing over keyword density or chasing backlinks like it’s 2012, it’s time for a reality check. The world of search—and the invisible mechanics behind how people find, trust, and return to your website—has shifted. Most marketers haven’t noticed yet. They’re tooContinue Reading

The SEO World Is in Shock—But I’m Not If you’ve been online in the last month, you’ve seen the panic.Marketers, business owners, and even “SEO gurus” are all scrambling to figure out what just happened to Google. Once again, a core update has rewritten the playbook—sites that dominated search haveContinue Reading

You posted.You optimized.You used all the tools.And still… nothing. No traffic. No momentum. Just a quiet stall. If that feels familiar, you’re not alone.And more importantly: you’re not the problem. The Algorithm Didn’t Punish You. It Just Moved On. The biggest myth in SEO is that more effort equals betterContinue Reading

The Old SEO Game Is Over — Quietly, Without a Headline You won’t see it trending.But if your traffic dropped recently, or your content stopped working… That’s not a glitch. Google quietly rolled out updates in March and May 2025 that don’t just change rankings — they change what matters.Continue Reading

Most Content Dies Quietly. Not because it was bad.Not because it didn’t try hard enough.But because it was built for publishing, not for performance. For years, creators and marketers were told: And now? They’re sitting on a digital graveyard. The Shift Google Won’t Say Out Loud Google doesn’t care howContinue Reading

There is so much noise out there today about what’s happening with the Google Search Results that very few make any note to what started the ball rolling with Brand Dominance in the Google Search Results (SERPs). In my opinion the SEO world has been asleep at the wheel andContinue Reading

SEO is so different today than before. Many of you remember the old days of SEO, pick one keyword create an optimized web page for that keyword and send a bunch of backlinks to that page. This has all changed today with Vincent’s Change (The Authority Model) and RankBrain (ChromeContinue Reading

The infographic provided by Marketmuse.com Long has creating content around specific keywords gone.  Google has increasingly updated their search engine algorithms with Hummingbird, Vincent’s Change and RankBrain.  You can no longer depend on creating content without it being topic relevant. If you are following who ranks on page one ofContinue Reading

The question of whether you should start a Niche Store vs General Store comes up more often than not. This bothers many when starting a new online venture as to what they should sell and how. Let’s first look at what the difference is. What is a General Store? SettingContinue Reading