As many as 11 ads were displayed on a page before and now a new max we are being told will be 4 at the top “designed for highly commercial queries” from what I read in The Verge<\/a> with a possible additional 3 ads on the bottom reported originally reported by The SEM Post <\/a><\/p>\n Google is continuing to tweak this since December when it was big news then.<\/p>\n I was working this morning Feb 21, 2016 everything seem normal after being contacted by a fellow colleague, then later in the evening I started doing some research and every listing was modified to the new format.<\/span><\/p>\n In addition free organic listings just took another hit for being pushed lower and lower below the fold.<\/p>\n Since 2012 the trend of adding images, some ads and other Google properties has sometimes removed any organic listings above the fold on page one of Google to be visible.<\/p>\n For the moment it is uncertain what the strategy is for reducing the max ads from 11 to 7 is going to be.<\/p>\n This move freed up more virtual real estate for Google\u2019s Product Listing Ads to show in the sidebar<\/p>\n In addition this space will give Google more flexibility to display its other properties such as knowledge panel.<\/p>\n The change will impact search globally and all languages.<\/p>\n I think we are in for a big dance again with how organic search will be displayed for sometime.<\/p>\n The best I can make of this change it has to do with mobile devices surpassing desktops and Google is positioning search for this.<\/p>\n Update 2\/22\/2016<\/p>\n Today I am working with my authority software and decided to check some keywords for ad counts<\/p>\n I still see some ads on right side if the keyword is not product driven<\/p>\n Will keep you posted<\/p>\n Ed Chiasson<\/p>\n SlickTimeSavers.com<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" It’s uncertain what is happening with the new changes Google has made to removing all PPC Ads from the right side, I don’t think advertisers are happy with this move. From what I read “While advertisers loved it“, I don’t really believe it, unless your deep in pockets, someone hasContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":681,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["entry","author-","post-673","post","type-post","status-publish","format-standard","has-post-thumbnail","category-slick-time-savers"],"_links":{"self":[{"href":"http:\/\/slicktimesavers.com\/blog\/wp-json\/wp\/v2\/posts\/673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/slicktimesavers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/slicktimesavers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/slicktimesavers.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/slicktimesavers.com\/blog\/wp-json\/wp\/v2\/comments?post=673"}],"version-history":[{"count":5,"href":"http:\/\/slicktimesavers.com\/blog\/wp-json\/wp\/v2\/posts\/673\/revisions"}],"predecessor-version":[{"id":887,"href":"http:\/\/slicktimesavers.com\/blog\/wp-json\/wp\/v2\/posts\/673\/revisions\/887"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/slicktimesavers.com\/blog\/wp-json\/wp\/v2\/media\/681"}],"wp:attachment":[{"href":"http:\/\/slicktimesavers.com\/blog\/wp-json\/wp\/v2\/media?parent=673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/slicktimesavers.com\/blog\/wp-json\/wp\/v2\/categories?post=673"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/slicktimesavers.com\/blog\/wp-json\/wp\/v2\/tags?post=673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"4-ads-top-with-pla-1024x544\"](\"http:\/\/slicktimesavers.com\/blog\/wp-content\/uploads\/2016\/02\/4-ads-top-with-pla-1024x544.png\")
<\/a><\/p>\n![\"abovefold\"](\"http:\/\/slicktimesavers.com\/blog\/wp-content\/uploads\/2016\/02\/abovefold.jpg\")
<\/a>definitely Google has covered above the fold with their products with organic search nowhere in sight<\/p>\n