I don’t know about you but technology fascinates me.
We’ve all seen movie plots start where you see someone in a particular predicament but before the scene moves forward the movie goes back in time and exposes how this person has gotten themselves into whatever the movie is about.
This brings me to the point of was I am about to discuss, maybe a very disturbing one for some.
Technology friend or foe?
Over fifty years ago, this dates me, my parents moved around a lot for economic reasons. I attended multiple education institutions between two countries and great distances within each county, so I experienced very different education philosophies being practiced within each school I attended.
Reflecting back on those early years today I experienced several aha moments on what was to come with technology.
This article I read today
http://news.yahoo.com/practically-human-smart-machines-job-052642993–finance.html
kind of solidifies the big picture of the seeds of uncertainty of the future.
For some it maybe doom others it is opportunity waiting to be discovered.
Getting back to my story the first seed that I can recall was sitting in the first grade where a special curriculum was being tried to open young minds up for the future. Each week we covered futuristic theories of what we will experience for times to come.
One particular session that stuck with me is the automated cars. It was a vision where you would drive yourself to some central location for mass transit enter it after programming your car. Then let the car go without the stress of stop and go we have today. That day is here.
Today we have in existence the automated car by Google, in Japan they have whole systems with driver-less trains. As we know the laws of science say for every reaction we have an opposite reaction. Unfortunately this maybe the case here.
Here is a quote from the story I just read.
“Driverless cars will have a revolutionary impact on traffic one day — and the job market. In the United States alone, 3.1 million people drive trucks for a living, 573,000 drive buses, 342,000 drive taxis or limousines. All those jobs will be threatened by automated vehicles.”
Remember the early days of car design where cars where huge and had fins on the body best car to illustrate this would be the Cadillac of the 60’s, pretty cool car. Well most of us who remember those years might of also had a similar experience each school participated here in the USA.
Each year the big car companies put together a huge contest to encourage young minds to design the car of the future and in return a college scholarship was given to the winner. Well the car designs of what we drive today are a direct influence of what young minds dreamed back then.
It’s all about opening your minds to forward thinking
Same goes for SEO and organic search
I know I know but I will stand on my soap box forever and yell over and over it’s time to get your head out of those search counts
It’s all wishful thinking
Picking keywords based on how many people are searching for them
This has been around since (remember this) Overture available in the early 90’s
Looking at search counts is over 20 years old
It’s time to reinvent yourself if your using Google to rank your websites in organic search
Today the Google search engine is dominated with brands and authority sites
Don’t believe me take a long look at who is ranking and you will come up with the same conclusion
Want to start ranking in Google search start looking for where the competition is not but the PPC people are putting their money down
If anyone knows the money making niches it is the PPC advertisers
It’s time to reinvent yourself and move on to the best keyword tool out there
Till next time
Ed Chiasson