2011 has been quite a year for marketing. This year has brought about many new marketing approaches and I am sure we will see more new ways to market to our customers. What has changed mainly is the new marketplace channels such as making your products available in multiple formats for hand held devices such as the kindle, apple products etc…
As any astute marketer should be doing is keeping their ears to the pipeline of change to spot the new trends as the internet matures.
I have run across a video series put out by Yahoo called the Futurist Series – Videos.
This is about advertising experts, creative luminaries, Yahoo! product demos, and more.
First video of the series is about Seth Godin (does this surprise anyone?)
Take a look at this and the other videos :).
Futurist: Bob Scarpelli
Chairman DDB Marketing World Wide either the #1 or #2 ad agency of the world.
Futurist Q&A: Hayzlett and Steele
Elisa Steele is chief marketing officer of Yahoo interviewing Jeff Hayzlett who was the Chief Marketing Officer (CMO) and Vice President of the Eastman Kodak Company for many years
Futurist: Rishad Tobaccowala
Chief Innovation Officer of Chicago-based Publicis Groupe Media, Rishad Tobaccowala is one of the most influential thinkers in the North American advertising industry.
Four Thoughts About the Future of Advertising
Futurist: Steve Swasey
vice president of corporate communicates at Netflix